Advertiser Strategy

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Advertiser Strategy

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BRAND NEW STRATEGY ARTICLES

Search Industry Updates - April 2008

This brief Q&A attempts to shed some light on an important new search policy and provide considerations for advertisers that are concerned about the impact this may have on their search publishers.

Author: Commission Junction | May 22, 2008

Resolve to Create Success in The New Year

While everyone else is busy making resolutions to exercise more, eat less, and handle stress, why not resolve to create the thing you really want: cash! We recommend four resolutions to get your affiliate program in shape for the year and maximize your earning potential.

Author: Commission Junction | February 4, 2008

Making the Most of the Holiday Season

The holiday season is critical to the success of e-commerce sites and retail Web sites in particular, many of which generate 20 to 40 percent of their annual revenues and profits during the holiday season. Web sites that aren't ready to meet the heavy increase in consumer demand may see traffic going elsewhere. Don't let an unsatisfactory consumer experience lead to revenue loss.

Author: Commission Junction | October 25, 2007

Providing Your Publishers The Tools They Need To Succeed

Your publishers are an extension of your sales force, and ensuring that they have the best tools available to promote your products or services not only strengthens your relationships, it helps your publishers to engage the end-user – ultimately driving sales and increasing your ROI. This article looks at how publishers are using emerging Web 2.0 technologies to engage end-users and drive sales, and how you can maximize their efforts by providing your publisher base the tools they need to succeed.

Author: Commission Junction | July 27, 2007

Stepping Into the Video Era

Video Web sites are garnering more and more attention, and the popularity of video Web sites will only continue to grow from these early stages of development as more people realize how to monetize it. The innovative advertisers would do well to respond and create inventive ways to incorporate online videos.

Author: Commission Junction | April 27, 2007

Make the Most Out of Your Program

We have put together seven tips that are easy for you to achieve and sure to drive revenue!

Author: Commission Junction | December 15, 2006