Publisher Strategy

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Publisher Strategy

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BRAND NEW STRATEGY ARTICLES

Diversifying Your Portfolio: What Does It Have to Do With Affiliate Marketing?

One popular piece of advice you may hear when investing is to "diversify your portfolio". How can you put this advice to use in affiliate marketing? Simply put, your affiliate program is your investment and there are some basic things you can do to make sure your investment is a solid one.

Author: Commission Junction | June 23, 2008

Working Smarter: Promotional Links

We know what you want: access to the latest promotions, the timeliest offers – essentially, "the good stuff." Well, the CJ Account Manager offers a special link attribute to help you do just that – Promotional Link. Here's how it works.

Author: Commission Junction | April 28, 2008

8 Tips for a Successful New Year

How can you take advantage of the brief lull between the holiday frenzy and upcoming seasonal promotions? For those of you who didn't just answer "Take a vacation," here are 8 practical tips that will help you put your best foot forward in the New Year.

Author: Commission Junction | December 20, 2007

Make the Most of the Holiday Season

Web sites that aren't ready to meet consumer demand and support the holiday shopping frenzy may see traffic going elsewhere - at which point an unsatisfactory consumer experience is directly linked to revenue loss. Make sure you are prepared to meet demands of holiday shoppers and ensure a superb user experience that will drive sales and site loyalty by reviewing these best practices.

Author: Commission Junction | October 12, 2007

Enhance Your Web Site for a More User Friendly Experience

In this article we look at ten elements that contribute to a user friendly experience including the navigational ease of a Web site as well as the content. As you review the following ten elements, consider how they relate to your Web site and what updates you could incorporate in order to provide a more user friendly experience.

Author: Commission Junction | August 10, 2007

Leveraging Emerging Web 2.0 Technologies to Drive Sales

In this article we look at how publishers are using emerging technologies offered within the CJ Marketplace, such as Commission Junction's Web Services, as well as outside of the CJ Marketplace, including RSS feeds, forums and social bookmarking, to automate content, engage the end-user, and ultimately drive sales.

Author: Commission Junction | June 15, 2007

 
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